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X To Launch A TV App For Videos ‘Soon’

Some changes are coming to X (formerly known as Twitter). X CEO Linda Yaccarino announced that the new app will bring “real-time, engaging content to your smart TVs.” They said…

A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand, X
Giuliano Benzin/ Getty Images

Some changes are coming to X (formerly known as Twitter). X CEO Linda Yaccarino announced that the new app will bring "real-time, engaging content to your smart TVs." They said the app's interface looks similar to YouTube with a TV App.

"From the small screen to the big screen, X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App," said Yaccarino. She added, "This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen."

What X will bring to TV?

According to the teaser video shared by Yaccarino, the app will feature a trending video algorithm that is designed to help users stay updated with popular content, along with AI-powered topics that organize videos by subject. The app will also support cross-device viewing. This means you can start watching a video on your phone and then continue watching it a video on your phone and then continue watching it on your TV.

Yaccarino said the app will feature enhanced video search and be available on "most smart TVs." Although there isn't an official launch date for the app, the executive says it will be available "soon."

TechCrunch reported that the upcoming app launch is part of Yaccarino's efforts to turn the social media site into a free-speech "video first" platform.

The Wrap reported that the move has been expected for several months, as X is trying to expand its video offerings. They also mentioned former Fox News host Tucker Carlson and Don Lemon, the "latter of which spectacularly fell apart after the former CNN host interviewed X owner Elon Musk for his first video."

Carlson's interview with Russian President Vladimir Putin and a video of a rocket from Musk's SpaceX were part of the preview video the company shared in a post they said.

The company said in the last 30 days, users have watched 23 billion minutes' worth of video on X. Additionally, the app will be debuting with no ads.

Reactions

Some people took to the comments of the CEO's announcement to share their thoughts on X's new endeavor. "This is huge," one person said. "Finally! I hope my current Smart TV gets the app on the list so I can install it as soon as it is available," another person said. "This is what I'm talking about. Not only do you provide me a place to go for un-curated unbiased free speech. Now I can watch your content from my TV," someone said.

Take a look at the teaser below.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.