X To Launch A TV App For Videos ‘Soon’
Some changes are coming to X (formerly known as Twitter). X CEO Linda Yaccarino announced that the new app will bring “real-time, engaging content to your smart TVs.” They said…

Some changes are coming to X (formerly known as Twitter). X CEO Linda Yaccarino announced that the new app will bring "real-time, engaging content to your smart TVs." They said the app's interface looks similar to YouTube with a TV App.
"From the small screen to the big screen, X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App," said Yaccarino. She added, "This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen."
What X will bring to TV?
According to the teaser video shared by Yaccarino, the app will feature a trending video algorithm that is designed to help users stay updated with popular content, along with AI-powered topics that organize videos by subject. The app will also support cross-device viewing. This means you can start watching a video on your phone and then continue watching it a video on your phone and then continue watching it on your TV.
Yaccarino said the app will feature enhanced video search and be available on "most smart TVs." Although there isn't an official launch date for the app, the executive says it will be available "soon."
TechCrunch reported that the upcoming app launch is part of Yaccarino's efforts to turn the social media site into a free-speech "video first" platform.
The Wrap reported that the move has been expected for several months, as X is trying to expand its video offerings. They also mentioned former Fox News host Tucker Carlson and Don Lemon, the "latter of which spectacularly fell apart after the former CNN host interviewed X owner Elon Musk for his first video."
Carlson's interview with Russian President Vladimir Putin and a video of a rocket from Musk's SpaceX were part of the preview video the company shared in a post they said.
The company said in the last 30 days, users have watched 23 billion minutes' worth of video on X. Additionally, the app will be debuting with no ads.
Reactions
Some people took to the comments of the CEO's announcement to share their thoughts on X's new endeavor. "This is huge," one person said. "Finally! I hope my current Smart TV gets the app on the list so I can install it as soon as it is available," another person said. "This is what I'm talking about. Not only do you provide me a place to go for un-curated unbiased free speech. Now I can watch your content from my TV," someone said.
Take a look at the teaser below.