No more “of” in the University of South Carolina

University of South Carolina President Michael Amiridis announced today the school is rebranding and dropping the word "of" in its title.  It will be officially known as "USC" once again.

"The actions announced today reflect our commitment to enhancing our iconic brand.  In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution.  We are initiating that change today," said Amiridis in a news release.

It was three years ago that USC adopted the UofSC logo in 2019.

A news release from the University of South Carolina Board of Trustee said the group strongly supports the return to the USC name and the USC tradition.

University officials say athletics logos, including the "Block C" logo will not be impacted.  The iconic tree-and-gates will be retained as the official academic logo.  It becomes the official mark for academic branding.  The university will be referred to as the University of South Carolina, USC, South Carolina or Carolina in editorial and marketing materials.

The new branding update will take effect January 4, 2023, with some changes taking effect immediat